Getty Images Whether you've put together a business plan or an investment proposal, you're going to need an executive summary to preface your report. The summary should include the major details of your report, but it's important not to bore the reader with minutiae.
While it can be tough to fit on one or two pages, a good Summary includes: The Executive Summary is often the make-or-break section of your business plan. So think of it as a snapshot of your business plan. Since a business plan should above all help you start and grow your business, your Executive Summary should first and foremost help you do the following.
Refine and tighten your concept. Think of it as a written "elevator pitch" with more detail, of course. Your Summary describes the highlights of your plan, includes only the most critical points, and leaves out less important issues and factors. As you develop your Summary you will naturally focus on the issues that contribute most to potential success.
If your concept is too fuzzy, too broad, or too complicated, go back and start again. Most great businesses can be described in several sentences, not several pages.
Your business plan walks the reader through your plan. What ranks high in terms of importance? Acquiring the right location? Your Summary can serve as a guide to writing the rest of your plan. Make the rest of the process easy.
Once your Summary is complete, you can use it as an outline for the rest of your plan. Simply flesh out the highlights with more detail. Then work to accomplish your secondary objective by focusing on your readers.
Even though you may be creating a business plan solely for your own purposes, at some point you may decide to seek financing or to bring on other investors, so make sure your Summary meets their needs as well. Work hard to set the stage for the rest of the plan.
Let your excitement for your idea and your business shine through. In short, make readers want to turn the page and keep reading. Just make sure your sizzle meets your steak by providing clear, factual descriptions.
The following is how an Executive Summary for a bicycle rental store might read. Introduction Blue Mountain Cycle Rentals will offer road and mountain bike rentals in a strategic location directly adjacent to an entrance to the George Washington National Forest.
Our primary strategy is to develop Blue Mountain Cycle Rentals as the most convenient and cost-effective rental alternative for the thousands of visitors who flock to the area each year.Whether your business plan is 5 or 30 pages, an executive summary must recap all of the material in your plan in only two pages.
The reason this section gets so much attention is that it might be the only section the reader looks at when making a decision to go forward or stop. The _____ section of the business plan should be written last.
A) Executive Summary B) Mission, Vision, Culture C) Cover Page D) Financial Statements E) Company Description. A.
The executive summary of your business plan should be written before any other sections are complete. An executive summary, or management summary, is a short document or section of a document, produced for business purposes, that summarizes a longer report or proposal or a group of related reports in such a way that readers can rapidly become acquainted with a large body of material without having to read it all.
It usually contains a brief. The Executive Summary is often the make-or-break section of your business plan. How to Write a Great Business Plan: the Executive Summary; Inc. writes about products and services in this. This article is part of a series on how to write a great business plan..
The Executive Summary is a brief outline of the company's purpose and goals.. While it can be tough to fit on one or two. Resist the temptation to pad your business plan’s executive summary with details (or pleas). The job of the executive summary is to present the facts and entice your reader to read the rest of the business plan, not tell him everything.