Sunil Gupta Disruption and transformation get a lot of hype and for good reason.
Why do people use social network? Peoples generally use the social networks for the purpose of managing their social lives, also it includes to satisfy the need of socialization of each individual which is required to be satisfied and the social networks are the most commonly used medium now a days in order to satisfy such need.
Comparing it to the other mediums such as emailing, messaging or calling the reason for the preference of the social networking sites is because that the audience in the social network is large enough also it gives the opportunity to socialize with other peoples around the globe and making new friends and connections and getting to know peoples, cultures and values around the globe Question 2: How can you segment Cyworld user?
Which segment should Cyworld target? How it can create value for users in this segment? The segmentation of user of Cyworld are the teens and the generation in early twenties as the largest user group of Cyworld is the users comprised of the these two age segmentation.
The reasons for these segmentation to be attracted towards Cyworld is that there is no membership fee and the generation is neither able to pay huge membership or reactivation fees Cyworld should target the youth as they are most interested generation segment in socialization and who are well aware of using such sites and medium to communicate, contact and maintain their relationships with others and also seek to communicate with peoples around the globe in other regions For creating value for its users, Cyworld initiated with the tactics of introducing the idea of creating and managing minihompys by way of buying the virtual items and decorating the minihompys but later Cyworld observed that the users are getting bored of this activity and realized that the Cyworld will not be able to capture justified value on providing such services.
We will write a custom essay sample on Case Study Cyworld Creating And Capturing Value In Social Network or any similar topic only for you We will write a custom essay sample on Case Study Cyworld Creating And Capturing Value In Social Network or any similar topic only for you Order now After surveying all the factors the Cyworld decided to launch Home2 which is in fact the upgraded version of minihompys but this have the option of sharing photos and many other things.
This created more value for the users of the Cyworld and shortly around 80, users of the Cyworld migrated to the Home2 as it is something new as it was a blend of blogging and minihompys.
Which is most valuable for Cyworld — An active user, a user who spends a lot of money with Cyworld or a user with a lot of connection? The most valuable for Cyworld includes the one who are an active user of the site as they are the potential customer of the organization.
How is Cyworld different from Facebook or Myspace? How these social networking sites are differ from other larger websites such as Amazon, Yahoo and Youtube?
Cyworld: Creating and Capturing Value in a Social Network, the new CEO has to figure in customer segmentation data as a factor in decidi ng which revenue stream to focus on: paid items, mobile networking, or advertising. The supplement, “Rediscovering Market. Answers To Formosa Plastics Group Case Study. Formosa Plastic Group (FPG) was founded in and headquartered in Taipei, Taiwan with over 47, employees. FPG was the largest private diversified chemical company that produced and sold a broad range of products which mostly related to leslutinsduphoenix.com also operated bed hospital, medical college, a nursing school, and a technical college. Explain the pervasiveness of risk in leslutinsduphoenix.combe various types of business risk and the steps involved Get the answers you need, now!
The other reason is Cyworld came with the idea of minihomphys where are Facebook and Myspace lacks such availability of option.
The websites such as Amazon, Yahoo or Youtube are specific functioned sites like Amazon is used for online shopping, yahoo is a general purpose site which includes features from offering sale purchase to news reading material and many other areas and Youtube is specifically used for watching videos or sharing it, in comparision to Cyworld, Cyworld offers the sharing of ideas, minihompys, videos, photos, music and many other things and this variety of option differentiate Cyworld from the sites such as Facbook, Myspace, Amazon, Yahoo and Youtube Question 5: What should be Cyworld business model — paid items, mobile networking or advertising?
Should Cyworld explore any other area of opportunity? After considering all the facts the company came to the conclusion that the company should migrate from paid items model to the advertising models as followed by Facebook and many other sites. Its hard for Cyworld to make its own position in the market where the websites such as Facebook and Myspace are handling the maximum market share Related Essays.There is particular value in work of this type in that it helps us to understand the interplay between justice institutions, the public, the media and politics in shaping and reforming (or ossifying) the criminal justice system (Pickett et al ).
If social norms, and the social group creating them, are such a strong influence to people’s perceptions and behaviors, current studies are not doing an appropriate job of capturing such norms, which are not only different across platforms, but also different within each social media across time as well as across individuals, depending on.
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Methodology. The amount of digital content created, exchanged, and consumed is growing by the day across the world, and because the Internet has democratized access to creation and distribution tools, boundaries between professional and amateur content are blurring across all parts of the creative sector.
The course focuses on cutting edge business models that generate revenue while delivering customer value. The architecture for these business models is tied to marketing theory wherever possible.
The course utilizes Harvard Business School (HBS) cases to introduce a wide range of internet marketing issues faced by online marketers. Creating Social Value Case 6: Cyworld Lecture 7: Product Design This course will be managed via the e-learning platform L2P.
All lecture slides, case studies and readings will be deposited here. In addition, we will communicate all important pieces of information (e.g. group allocation, room changes, course and exam preparation) only via L2P.