This page provides the strengths, weaknesses, opportunities, and threats for Dell Computers.
Expand services and enterprise solutions businesses Obtain more patents through acquisitions Strengthen their presence in emerging markets Tablet market growth Growing demand for smartphones and tablets Profit margin decline on hardware products Slowing growth rate of the laptops market Intense competition Strengths Brand name.
Dell has a very strong brand reputation for quality products. Dell allows its customers to customize their laptops. Such services were not originally found within any other major computer retailer and currently only Sony and Toshiba allow thatbut add great value to the customers and provides Dell with a competitive advantage.
Dell is engaged in many green initiatives and has received many rewards for being an eco-friendly business. This is a benefit when working with public and government agencies. Competency in mergers and acquisitions. Direct selling business model. Computer hardware commodity products are sold with a very low profit margin.
Too few retail locations. Selling products online saves money and allows for product customization but provides less visibility for the products. Opportunities Expand services and enterprise solutions divisions. Dell business should focus on growing these divisions as they promise better growth opportunities and higher profit margins.
Obtain more patents through acquisitions.
Case Analysis: Dell Corporation By: Ijaz Qureshi & John Muffich look how Dell is standing in the market compare to its competitors in I.T industry. External Factor Evaluation Matrix unforeseen reason Michael Dell is not able to lead the company? What is the second. Learn about Dell's chief competitors in both the business and consumer computing sectors, and how the company has shifted more toward the business market. Speak to your Dell sales professional or Dell Partner Direct reseller to see if your school qualifies for this special offer. Contact your Microsoft representative for more information about Shape the Future.
If Dell wants to diversify, it needs new technology patents and new ideas. Strengthen their presence in emerging markets. Emerging economies are the fastest growing markets for laptops, tablets and other electronic devices.
Dell has a good presence in these markets but should strengthen its position as the company experiences declining market share. Tablet market is expected to grow in double digits for the next few years and the company has a great opportunity to release new tablet models and benefit from the market growth.
Threats Growing demand for smartphones and tablets. With a lower price and strongly improved capabilities, consumers often choose tablets and smartphones over laptops.
The growing demand for the previous devices takes a share out of laptops, the main stream of revenue for Dell. Profit margin decline on hardware products. This will add to costs for Dell and will further cut the profit margin. Slowing growth rate of the laptops market.
Growth rate of the computer market is slowing down and in the near future the markets will become saturated.
It will prove hard for Dell to compete in such market or at least fight back the lost market share. The company faces intense competition in all its business segments.
Dell revenues slump as tablets and smartphones eat into market. Dell's Fiscal Year in Review. Best Global Brands Speak to your Dell sales professional or Dell Partner Direct reseller to see if your school qualifies for this special offer.
Contact your Microsoft representative for more information about Shape the Future. Dell Marketing Strategy Posted on September 10, by John Dudovskiy Dell is no longer under any legal obligations to reveal the details of its marketing and other expenses because the company became private as effective from September Get the latest news and analysis in the stock market today, including national and world stock market news, business news, financial news and more.
Companies Company News Press Releases. Case Analysis: Dell Corporation By: Ijaz Qureshi & John Muffich look how Dell is standing in the market compare to its competitors in I.T industry. External Factor Evaluation Matrix unforeseen reason Michael Dell is not able to lead the company?
What is the second. Strategic Management, case analysis DELL. Download. Strategic Management, case analysis DELL.
One of the target market of Dell are university students and Dell hasn’t really gotten the loyalty of this particular target market and so Dell has the opportunity to do market research and find out what they can do in order to really capture.
In this assignment we would analyse the DELL Inc, that how marketing plan supports strategic objectives by explaining its strategy that impacts on its marketing.